Author Archive

web analytics for law and accountancy firms

Posted By: admin  Published in Web Analytics, Internet Marketing tag in , , , , , , , and

18

Sep

[…]

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podcast measurement and monetisation

Posted By: admin  Published in Web Analytics, Maven Metrics tag in and

10

Sep

‘ “Show me the money”: Podcasting, measurement and ROI’
Admittedly, this is being posted a little later than I had hoped, as I have been away on holiday, but what follows is a précis of a presentation/discussion we gave at PodcampUK earlier in September entitled :’ “Show me the money”: Podcasting, measurement and ROI”
Why is there […]

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getting the terminology right

Posted By: admin  Published in Web Analytics tag in , and

6

Sep

Don’t forget your toothbrush: apparently, this gets lots of “hits”
Writing this as I escape London for a couple of days holiday and head off to climb Mount Snowdon in Wales, it brings to mind some intriguing comments made regarding holiday advice on The Foreign Office website.
A couple of weeks back, The Times highlighted […]

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an internet marketing and web analytics analogy?

Posted By: admin  Published in Web Analytics, Internet Marketing, Maven Metrics tag in , , , , and

5

Sep

Shinkansen Snack Queen: we could all learn a thing or two from her
A fascinating article recently in The Times featured the story of Kumiko Mogi, who has risen to become the most successful snack saleswoman ever on the Japanese Shinkansen (Bullet train) network.
Whilst there may not appear to be an […]

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Web Analytics and
Internet Marketing

In an unstable economic climate, you need to understand what your website visitors want, what they are searching for and why you are not making the kind of online sales or generating the kind of leads that you want.
By analysing your web data, we can help you to find out the answers so that you can take proactive decisions which move your business forward and increase your profitability.

Lucie Follett works at Maven Metrics, a web analytics and internet marketing consultancy based in London, SW3 with current clients based in the UK and USA. Read more below:


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